Build a flexible brand identity that would reflect the brand vision of Psyche ‘Happy Living’.
Mental health or psychological wellness is the prerequisite of happy living. It helps us to be pleasant, peaceful, and relaxed. Training for a well-balanced mindset or providing better counseling shall be part of everyone’s health goals. Psychy perfectly serves this demand with the slogan ‘Look up to Yourself.’ As a team of professional psychological experts, Psychy wishes to impact people’s lives positively.
To help them tell their brand story consistently, we worked on a unique visual story across all brand elements.
The logo with connected ‘hy’ letters signifies the helping hands of Psyche. The font used offers a calm and serene outlook. The primary colors of the logo are black and white, while green and white colors shall be the secondary option for the logo. The logo emphasizes the beauty of an approachable space for all psychological needs.
